The mental image of employees in media institutions regarding the performance of employees of the media and Communications Commission

Abstract

This study is descriptive in nature and aims to determine the mental image of the performance of the Media and Communications Commission employees among those working in media institutions. The researcher relied on the survey method to obtain the results required within the objectives of the research. The research reached a number of results, some of which were positive and some were negative. Among them is the agreement of the respondents that the Commission was firm in controlling the behavior of media institutions. The negative one is that the respondents do not have an objective perception that employees in the Commission have the competence and high ability to perform their job duties. The respondents also believe that bureaucracy and job routine It is the most prominent obstacle to the quick administrative procedures that media institutions expect from the authority that monitors and regulates media and communications affairs in Iraq. The highest percentage is (editor), with a percentage of (30.84%). The results showed that workers in Iraqi media institutions in Baghdad vary relatively in terms of the level of experience they possess in light of the number of years they have spent in their field of work, with the highest percentage of years of experience reaching (11-15) and a percentage of (31.02%). It is believed The respondents said that the workers in the Authority are not aware of their mastery of the communication skills related to their technical, communication, or communicative specializations, as their answers constituted ambiguity. The respondents do not have an objective perception that the employees of the Authority have the competence and high ability to perform their job duties, and this is what the researcher disagrees with, as The Authority’s employees are in the various professional specializations related to these works in order to accomplish these works with a high level of functional ability and professional competence that allows for the provision of high-quality work, and this is what the researcher sensed through his repeated visits to the Authority. The respondents believe that bureaucracy and job routine are the most prominent obstacles. The quick administrative procedures that media institutions expect from the authority that monitors and regulates media and communications affairs in Iraq