Digital advertising methods and their role in raising awareness of the dangers of drug abuse A social-field study from the point of view of university students

Abstract

The aim of the research is to identify the size of drug abuse indicators in Iraq, as well as the role of digital advertising media in raising awareness of the dangers of drugs. The descriptive approach was used to describe the phenomena, because it depends on studying the phenomenon as it exists in reality and reaching accurate results and being able to interpret and analyze it. Through this approach, the research was applied to a deliberate intentional sample of students of Imam Al-Kadhim College (peace be upon him) Babylon departments, with (120) male and female students. The questionnaire tool was the basic tool in conducting the research process, and the researcher confirmed its validity and reliability. He also used some statistical methods such as percentage, repetitions, Pearson's correlation coefficient, and the square test Kai.

The research reached several results, the most prominent of which are:

• The percentage of males (61%) is higher than females (39%), while most of the respondents are distributed between the age groups (21-26 years) by (46%), which is higher than the age group (27-29 years) by (14%).
• The percentage of (85%) of the respondents confirmed that they had watched digital awareness advertisements about the dangers of drugs, while (1%) denied this matter, while (73%) of the respondents reported that their view of the dangers of drugs had changed after following the awareness campaigns, which indicates a noticeable impact of the campaigns on changing personal attitudes towards drugs, and that (19%) of the respondents deny that their view had changed after following the awareness campaigns.
• The percentage of (66%) of the respondents said that digital advertisements helped them understand the social and economic consequences of drug abuse, while (16%) denied this effect. In contrast, (83%) of the respondents indicated that they interact with digital advertisements related to drugs through comments, likes and shares, while (7%) of them do not interact with these advertisements.
• A large percentage of (79%) of the respondents believe that the university plays a major role in raising awareness of the dangers of drugs, while (5%) denied this role. In contrast, (65%) of the respondents believe that the university provides sufficient support for students at risk of drug abuse, while (16%) deny this support.

The researcher proposed a set of proposals, the most prominent of which are:

• Conducting an analytical study on the relationship between crime and drugs in society.
• Conducting a field study on the role of school and university theater in the field of raising awareness of the dangers of drugs.