The role of journalists in promoting sustainable development issues to the public (A field study on the communicator in the city of Hilla)

Abstract

The rapid growth in the use of the concept of sustainable development requires informing the public of the positives of using these goals in various sectors of countries, including education, electricity, the use of clean energy, preserving natural resources, and even climate change. All of the above falls on the responsibility of the communicator to promote those goals and issues and enhance the capabilities of The audience towards her.

      Therefore, the researcher used a survey of a purposive sample of journalists working in the city of Hilla, which numbered (40) surveyed journalists, to identify their trends and methods in dealing with sustainable development issues, and to know the methods of journalistic editing, considering that the concept is new in Iraq and needs to strengthen the public’s capabilities with its knowledge.

The researcher concluded that the concept of sustainable development represents part of the journalistic interests of the sample studied, and was a factor and mediator in the use of communication and persuasion strategies, with an orientation to the diversity of journalistic editing methods in dealing with these issues. The researcher concluded that the concept of sustainable development represents part of the journalistic interests of the sample studied, and was a factor and mediator in the use of communication and persuasion strategies, with an orientation to the diversity of journalistic editing methods in dealing with these issues. There is clearly a great and broad interest by journalists in the contents of sustainable development and in contributing to enhancing the public’s capabilities towards it. The structure of using journalistic templates in dealing with sustainable development issues is characterized by diversity. The opinions of the public and obtaining their interaction when publishing sustainability topics represent great importance for cultivating a culture of development.