The impact of scientific and technological progress on the legal regulation of marketing

Abstract

Technological and scientific development greatly affects the legal regulation of marketing by updating laws and regulations with the development of technologies. Laws and regulations require continuous updates to keep pace with rapid changes in the areas of digital marketing. The development of laws and regulations to keep pace with technical transformations and developments in the field of digital marketing and protecting the rights of consumers on the Internet with the increase in trade. Electronic and online marketing: It has become necessary to establish laws that protect consumers from fraud and cheating, guarantee their rights to recover money and return products, etc., and regulate aspects of privacy and electronic marketing. It has required developing strict legislation to protect consumers’ personal data, such as the General Data Protection Laws (GDPR) in the European Union. European Union, which specifies how to collect, use and store personal data. Technological development contributes to enhancing the tools and techniques used to combat fraud and deception in digital marketing, in addition to policies and procedures for dealing with personal data. It is necessary to establish strict policies and precise procedures for dealing with personal data, including how it is collected and stored. , process it, and share it, emphasizing the need to obtain users’ consent before using their data. Determining Legal Responsibilities The use of technology in marketing poses new challenges related to determining legal responsibilities, whether through the use of artificial intelligence, robots, or social media platforms. It is necessary to establish laws that define responsibilities and legal consequences for the use of these technologies. In these ways, technological development contributes to enhancing transparency and security in the marketing environment, which benefits both companies and consumers through the development of advanced systems to detect suspicious activities and identify illegal practices. And others, in addition to Therefore, technological progress can impact the legal regulation of marketing by strengthening efforts to combat fraud and deception in digital marketing, developing policies and procedures to handle and control personal data more effectively, and defining the legal responsibilities and consequences of using technology in marketing operations, which contributes to building an environment More transparent and secure marketing for everyone.