Corporate Social Responsibility in Public Relations (A field study of employees of Baghdad Soft Drinks Company)

Abstract

This study aims to identify the role of public relations in promoting social responsibility in economic companies. The researcher conducted a field study on a sample of employees from Baghdad Soft Drinks Company, which served as the study population. This descriptive research employed a survey methodology, using a questionnaire as the primary data collection tool. selected sample of 42 employees from within the company. Data was collected from the questionnaires, analyzed, tabulated, and the results were drawn. The most important conclusion is that public relations plays a pivotal role in promoting social responsibility within the company. This indicates a strong consensus among the sample regarding the importance of public relations in planning and implementing social initiatives. Public relations also contributes effectively to planning and implementing social responsibility programs and enhances communication between management and internal stakeholders, which positively impacts the achievement of company goals. The most important recommendations include strengthening the role of public relations and granting it greater authority to participate in planning and implementing social responsibility programs, as well as developing modern communication strategies based on various media. Social media is for continuous interaction with the public and to understand their needs and expectations.