The Change of Social Relationship Patterns under Virtual Fame: Analytic Social Study

Abstract

Our connections, social relationships and fixed and authentic values are important in the lives of individuals, but they have been changed by technology that has occupied large aspects of our daily lives and created virtual relationships through social media, which has changed our interactions with each other and shown new ways of communicating behind electronic screens. With the beginning of each day, digital applications have become increasing exponentially in all kinds. The goal of our research is to identify what social relations are and the changes in them and their differences between yesterday and today, and to clarify what virtual fame has its positives and negatives on our social reality, and to reveal the most prominent repercussions of virtual fame on the patterns of our social relations in light of the increasing digital revolution. The results also showed that the changes in our social relations are large and wide-ranging. Technology and digital transformations have changed our relationships and disrupted the perceptions of individuals about our fundamental constants and axioms between the past and the present, leaving their serious effects on the individual and society. Our results also revealed that in the age of progress of digital communication platforms, the challenge of the spread of digital fame appeared with its positives and negatives, which reflected on members of society. Positive fame, which is commendable and praised, but its negative impact has been more on people's lives and self-image, which is not in line with our habits and values in the name of development, freedom and sophistication.