Iraqi Youth's Use of TikTok and the Gratifications Derived From It (A Field Study of University of Babylon Students)

Abstract

This study examines the nature of University of Babylon students' use of the TikTok application and the gratifications they derive from it. Based on the importance of the study, the researcher defined the research problem with the following main question: What gratifications do University of Babylon students derive from using the TikTok application?

 The researcher found it necessary to conduct a scientific study, which was essentially a field study. The researcher employed a survey methodology, utilizing a questionnaire distributed to a sample of (90) students from the University of Babylon to collect the required data. This period was defined as (November 1, 2025 – February 1, 2026), as it allowed for accurate and comprehensive results, ultimately achieving the study's objectives. The researcher reached important conclusions, summarized as follows:

1-It was found that the majority of TikTok users are keen to access media and communication platforms for entertainment and leisure. The prevailing political climate appears to be the primary reason for this motivation.

2-The research revealed that the TikTok application plays a significant role in disseminating information among young people, as evidenced by the majority of students at the University of Babylon who support and endorse this practice.

 3. It was found that the majority of students interact with information circulating on TikTok in various ways, including liking, commenting, saving videos, and sharing content. This indicates that information shared on the TikTok app captures students' interest and attention.

4. It was found that students’ reliance on the TikTok application for information is moderate, as most of the respondents rely on it to a moderate or rare degree, which reflects limited confidence in the application as a primary source of information, or they may have other preferred sources.