Artificial Intelligence and Its Role in Combating Fake News on Satellite Channels: An Applied Study on Al-Iraqiya News and UTV Channels

Abstract

through satellite channels, with a case study of Al-Iraqiya News and Utv. The study emerges within the context of the growing global concern over the dangers of fake news and its threats to media credibility and societal stability, particularly in Arab media environments that face additional challenges amid rapid digital transformation.

The study employed the media survey method, collecting data from a sample of fifty (50) experts and specialists in AI working within news institutions. In addition, the research analyzed the mechanisms of employing AI in the stages of news production, editing, and dissemination, with particular emphasis on how to address misleading content and assess the reliability of news generated through AI technologies.

The findings revealed that Iraqi media institutions have begun to recognize the importance of integrating AI applications into their daily work, whether in monitoring news sources or analyzing large datasets related to events. However, the use of these applications to counter fake news remains limited and unstructured, as institutions lack advanced tools that enable automated verification of news authenticity. Results also indicated that AI-generated news often suffers from reduced levels of credibility and accuracy, which highlights the need for strengthening human oversight and developing more efficient technologies.

The study further identified several challenges, most notably the misuse of digital technologies by both journalists and audiences, the weakness of technical literacy in developing countries, and the shortage of specialized professionals in this field. The study concludes with a call for greater investment in building advanced professional and technical capacities, as well as adopting innovative media strategies to confront disinformation, thereby enhancing the credibility of Arab satellite media.