The role of public relations in political marketing analy to tarish position Russian –Ukrainian

Abstract

This research aims to identify the role of the Turkish Ministry of Foreign Affairs' public relations efforts in promoting international positions during the Russia-Ukraine crisis. It seeks to determine the main and sub-themes addressed in the Ministry's public relations activities related to this crisis, as well as to uncover the key players and their characteristics. Furthermore, the research aims to understand the methods used to promote these international positions. The researcher employed a content analysis form to verify the research objectives and questions, which consisted of two categories: "What was said?" and "How was it said?" To analyze the publications on the Turkish Ministry of Foreign Affairs website from February 24, 2022, to December 30, 2023, the researchers used a comprehensive enumeration method to obtain accurate results. (446) topics on the Turkish Ministry of Foreign Affairs website were analyzed during the research period. The researchers reached several conclusions, most notably the following:

1. "Political" issues topped the list of main topics related to promoting international positions on the Russian-Ukrainian crisis adopted by foreign ministries' websites. The study also revealed a diversity of main issues on the agenda of the Ministry of Foreign Affairs, with (121) occurrences, representing (27.1%).

2. The results indicate the emphasis on the public relations of the actors involved in the Russian war, as presented on the Ministry of Foreign Affairs website. The "Head of State" was the most frequently mentioned, with (237) occurrences, representing (25.3%), followed by the "Minister of Foreign Affairs" with (229) occurrences, representing (25.3%). 24.3%