The role of social media in promoting the use of artificial intelligence among university students: a field study (Mustansiriya University students as a model)

Abstract

The Role of Social Media in Encouraging Al-Mustansiriya University Students to Use Artificial Intelligence: A Field Study

Researcher: Nihad Salem Al-Husseini

Based on the important role that social media plays in encouraging Al-Mustansiriya University students to use artificial intelligence, and given the importance of this study, the researcher defined the research problem with the following main question: What is the role of social media in encouraging Al-Mustansiriya University students to use artificial intelligence?  The researcher found it necessary to conduct a scientific study, which was essentially a field study. The researcher employed the survey method, utilizing a questionnaire distributed to a sample of (100) respondents from the research population to collect the required data. This data was collected within a specific timeframe, from September 1, 2025, to December 1, 2025, as this period allowed for accurate and comprehensive results, ultimately achieving the study's objectives. The researcher reached important conclusions, summarized as follows:

1-Social media platforms play a role in disseminating artificial intelligence (AI) programs within the university environment, as revealed by research indicating that the majority of students at Al-Mustansiriya University support and adopt them.

2-The study showed that most students interact with programs circulating on social media platforms in various ways, including liking, commenting, and sharing content. This indicates that these programs capture students' interest and attention.

3-AI programs play a significant role in providing university students with information.

4-According to Al-Mustansiriya University students, TikTok is the social media platform that most actively promotes AI.

5-Social media (new media) is more effective than other media outlets (traditional media) in disseminating AI programs.