The Use of Artificial Intelligence Skills in Propaganda Conflict: An Analytical Study of the Use of Propaganda Images

Abstract

In the last decades of the twentieth century, the first experiments with artificial intelligence technology appeared, and after these experiments succeeded, this technology was disseminated in various fields of science, including the field of media. Artificial intelligence contributes to improving the media’s capabilities to predict crises, accelerate the pace of dealing with them, and reduce... The factors that lead to it, and in the recent events surrounding the war on the Palestinians in Gaza, this technology was used as a propaganda method for both warring parties. Hence, the aim of this research is to “identify how to use artificial intelligence skills in the propaganda conflict.” The researcher adopted the descriptive analytical method ( Content analysis) and taking a sample of some advertisements for international companies that indirectly contributed to the aggression against Gaza. These advertisements were modified using artificial intelligence technology, and after the researcher analyzed the contents of these advertisements, he reached results, the most important of which are the following:

1.The advertising image made with artificial intelligence technology has the ability to simulate storms and feelings and has an impact on the recipient.

2.Artificial intelligence technology plays a major role in media misinformation.

3.The advertising image made with artificial intelligence technology carries the concepts of belief and disbelief.

4.Arab media needs to accelerate the use of artificial intelligence technology to keep pace with scientific developments in this field.

The research concludes with conclusions, recommendations, proposals, and a list of sources.