The Awareness Role of Drug Abuse Risks in A News Channel: An Analytical Study of the Yellow Tape Program

Abstract

:                                                                                                             The media plays an important role in providing guidance and awareness about some of the serious phenomena and problems facing society. Among the most important problems that modern societies suffer from is the problem of drug abuse and trafficking. It is considered the most complex and dangerous as it affects the human energy in any society in which it is widespread and influential, especially the group. young lady, Therefore, some satellite channels seek to compete with each other to display and present different stereotypical television programs with the aim of attracting the audience to follow them and fulfill their desires. Among those satellite television channels that have adopted this approach is the I News satellite channel, which attempts to provide a meaningful media discourse to society through its television program cycles.       The research aims to identify the most prominent awareness topics raised by a program on drug abuse and diagnose image treatments when presenting media content, and to identify the most prominent television editorial arts used by the Yellow Tape program. This research is considered descriptive research, and a survey method was used in it, relying on a content analysis form to collect information and data, as the program episodes that were chosen intentionally were analyzed. The research reached results including: the emergence of four main awareness topics included in the awareness function regarding the dangers of drug abuse. Social awareness ranked first among awareness topics, and the method of repeating information in order to consolidate the idea in the mind of the viewer ranked first among the subcategories of persuasion methods