The role of community police social marketing campaigns in enhancing public awareness (A survey of the public in Baghdad)

Abstract

The research aims to identify the Iraqi public’s assessment of the content of social marketing campaigns implemented by the community police, and its role in shaping their awareness. The researcher used the survey method based on the scale tool. The researcher adopted a sample of the Baghdad city public, which amounted to (349) respondents. The researcher arrived at a number of The most important results are that the community police contributed to creating awareness among the public, through its social marketing campaigns, and that it deliberately chose many means and methods to reach the audience it is trying to target. The researcher also gave many recommendations, the most important of which is the necessity of using modern ideas by the community police. In their campaigns, in order to attract individuals to them, there is a need to prepare research and surveys to find out the problems that the public is exposed to in society.

Community police relied on directing messages and information related to combating drugs to the elderly, as well as different age groups, in order to influence them and educate them about the importance of combating drugs. Community police paid attention to slogans in its social marketing campaigns, and chose the slogan (No to Drugs) in its campaign to combat drugs, given the importance of these slogans in remaining in the minds of the public and influencing them.