Semantic inclusion of the image in advertising design

Abstract

In most cases, the image is stronger than the rest of the internal elements in any design, including advertising design. Its structure emerges from the activation of technology, computer  software, and the visual work it performs to give it a wide impact and make it readable and analyzable. Its purpose is to understand the connotations it contains that aim to convey the idea to the recipient, and this is what the research  represents and its vision of the subject by asking the following question: - (What is the semantic implication of the image and its role in enhancing understanding of the advertising idea and extracting the desired meaning?), the goal of the research is also represented in (identifying On the semantic inclusion of the image in advertising design), The research dealt with topics related to inclusion in the advertising image, the connotations of the image in advertising  and its semiotic dimension, as well as the implicit analysis of the advertising  image. The  research was limited to a population representing  a  group of commercial advertisements (10 advertisements), of which 5 were chosen in an intentional way whose idea and design were compatible with the research topic. The research models were analyzed following the descriptive approach. The research came out with a set of results, the most prominent of which is (the image provided possibilities for thinking and understanding its structure because  of  its semantic density and symbolic enrichment. It does not merely show what is visually visible, but rather its semantic contents are intertwined in it to reach the intended meaning of the advertising  idea). one of the most important conclusions that the research came out with )A successful advertisement is closer and more intimate to the recipient by employing imagery that is characterized by aesthetics and high expression in its connotations. It carries a visual embodiment whose goal is to convey the idea to the recipient(  .