The impact of social media on the production of political culture: the fragmented public sphere

Abstract

The rapid growth in the use of social networking sites requires reconsidering the meaning of political culture, and understanding the new public sphere in society and its features. This growth also changes the way we communicate politically, build relationships, and shape political thought and fragmented public opinion.

Among the features of these manifestations is the contribution to the production of a national political culture based on the rejection of sectarianism, corruption, and wasting public money. This is not a preconceived result, but rather an imposition that we are trying to verify.

Therefore, the researchers used a survey of a sample of the public, numbering (225) respondents, to identify their attitudes towards social networking sites in shaping their political culture, and to know the indicators of this culture.

The researchers concluded that social networking sites produced and helped produce a political culture among the respondents, and were a factor and mediator in transmitting this culture and expressing public opinion, and they are also a reliable means.