أثر السرديّة في تشكيل الخطاب السياسي: برنامج الملا التلفزيوني أنموذجًا

الملخص

This paper explores how narrativity works as a dimension of actants that influences political discourse at large and within public media. In particular, it analyzes responses to how narratives are involved in shaping public perception and shaping the public discourse on political issues using Al Mulla TV show as its case study. To this aim, this research has been made interdisciplinary exploiting the field of political communication, media studies and narrative theory to analyze how Al Mulla employs these strategies in crafting political narratives and influencing the viewer attitude towards political events, ideology and individual figures. Through studying the employed narrative strategies, the present paper will identify the effects of media narratives on political involvement and public opinions and democratic procedures. Thus, it will provide more perspectives into the implications of media narratives on influencing public attitudes and public opinion.